After interviewing my target audience, university students age 17-23, it provided me with the following insights:
Students are looking to make new friends
See what their friends are a part of
They want to be a part of something they are interested in
They want to try something new
They are looking for something that will fit in their schedule
How do they feel when they are trying to find one?
dissapointed if they can't find something they like
What are they looking for when proposing a club?
Ability to edit the club organization details without needing to contact someone
Overall, my goal was to design an experience that reduced the amount of anxiety when looking for clubs to join as well as providing a simple way to allow students to propose their own clubs.
After looking at other university club listings, I found common content elements and began sketching different iterations for features before starting the wireframes.