Gini Health


I worked on Gini during my internship at Gini is a personal health and lifestyle coach. It takes your genetic makeup through DNA services like 23andme and provides a snapshot of your nutritional needs based on genetic risks. Gini lens is a feature that recommends foods that you should consume or moderate based on your DNA.

Role & Duration

UX Designer
Product Thinking, UX Design, Prototyping, User testing

Team of 2 UX designers

December 2018

Design Goals

I worked closely with one other UX Designer to identify top needs, goals, and pain points for the user.

1. Improve Usability
Allow users to better understand their health risks without feeling overwhelmed by information.

2. Design an Opt-in Survey
We were asked to include a way for users to complete a survey regarding their health and diet.

3. Provide an option for users to filter their food preferences

Target Audience Goals

Women Age 33-55 starting families.

  • Self discovery
  • Avoid/manage health risks
  • Take action/improve lifestyle
  • Take care of family
  • Wireframes

    This feature allows users to search for a type of food or ingredient to see if it's recommended for their diet

    We decided to allow users to tell Gini if they like certain foods by allowing them to swipe yes/no/not sure on ingredients. This allows us to understand some of their food preferences without being too intrusive.

    We designed a search feature so that users are easily able to browse for a specific food or ingredient they might want to eat to see if it's recommended for their diet.

    From the original screens, our main re-design goal was to help users to better understand their health risks without feeling overwhelmed by information.

    At first glance, the user is able to see whether the food is recommended for them or not, as this is the main goal of the user. We also wanted to organize the information in a way that is easy to understand. Splitting the nutritional and health information into tabs allows the user to better comprehend the information where as the original design may have overwhelmed the user.

    In the Health section, users can see why this food may or may not be recommended for them based on their genetics. We also included brief definitions as we found many users did not understand what these words meant.

    Users can also input their taste preference for that specific food at the bottom of each result screen. This allows users to search specifically for foods they really do not want to eat.

    The opt-in survey allows users to get even more personalized information by answering questions regarding their current diet as well as any current health problems they may have. We chose to have this prompt appear on the food result screen since the results from the survey will directly impact the health information on that screen.

    Project Learnings

    1. Collaboration is key
    Getting different eyes on a design is important in order to see different perspectives.

    2. UX copy can change the opinion of a user
    Going forward, we had a UX copywriter give the client guidelines on how they should approach the tone and voice of the app. Given the product requires a lot of personal information regarding your health, we realized how we approach the copy can have a large effect on the user’s sense of privacy, as well as how they take these findings and apply it to their own health.

    3. When re-designing a feature, it’s important to keep the whole product in mind.